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PLP 007 – Brian Creager Built a Million Dollar Company While Keeping His Corporate Day Job

Brian Creager built his private label empire while juggling family commitments and a corporate day job that kept him super busy. Find out how he did it. Brian is also one of my partners in ZonSquad — learn about the Squad, and Brian’s new venture to help private label entrepreneurs improve their images in this episode.

Overview:

Brian discusses deciding to private label his own products after spending decades doing the same thing in his corporate job. Find out what his lightbulb moment was. Brian shares that he first unsuccessfully marketed his goods off Amazon before being turned on to the massive opportunities on the world’s largest e-commerce store. Brian discusses early struggles and the thing he credits most to his success: the people he surrounded himself with. He talks about the importance of tracking metrics in your private label business, specifically:

Sales (actual dollars and units sold) on a monthly basis

and

Sessions & Units sold on a daily basis using a trailing system (looking backwards).

Brian shares the importance of looking bigger than you really are, and utilizing quality packaging to build your brand awareness and customer loyalty.

Brian and Kevin discuss how they formed ZonSquad with Joe Junfola, and go into what ZonSquad is. Brian shares his newest venture, SellShotz, a premium product photography service for online sellers.

Guest Recommended Resources:

Click Funnels: (sales funnel creation and management tool)

Recommended Reading:

The One Thing by Gary Keller

**Get a FREE Audio Book download of this, or any other book of your choice by clicking HERE

PLP 006 – Private Label for Dummies 1 of 4

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Kevin Rizer introduces you to the world of private labeling.
Follow along as we build your private label business in four
weeks. In episode 1, Kevin discusses what is private labeling,
the opportunities that exist, and the first steps in
setting up your business entity.

Overview:

Kevin introduces you to the world of private labeling in a concise and easy to understand format. In this first of four episode series geared towards the beginner who is not yet selling their own private label products, Kevin talks about the opportunities available in the private label industry. He says that 70-80% of products available at most big box stores are actually private labeled.

Next, Kevin walks you through setting up a company name, entity (such as an LLC) and a domain name and email address which will allow you to begin contacting potential suppliers for your first product.

Kevin Recommends:

– Finding a tax and or legal professional to advise you on what type of business entity to setup. Kevin personally uses LLCs.

– Northwest Registered Agent for registering of corporations and LLCs

– GoDaddy for setting up a domain name and email address for your business

In episode two of Private Labeling for Dummies, Kevin will walk you through setting up your Amazon seller account and beginning to source your first product. This learning series will release on Fridays for the next three weeks, and will be extra bonus episodes in addition to the regularly scheduled guest interview episodes, which will resume on Wednesday, June 3.

 

PLP 005 – Shawn Lebaron Sold $1.5 Million on Shopify Last Year, But That Wasn’t Good Enough

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Shawn Lebaron spent years as a realtor before moving into internet marketing three years ago. Last year, he opened a Shopify store that sold over $1.5 Million in its first eight months. Encouraged by that success, Shawn expanded his brand and began selling on Amazon six months ago. Find out how he’s had so much success on these two channels in a short period of time.

Overview:

Shawn discussed how he started his own business selling physical products with his own Shopify store in 2014 and quickly reached $1.5 million in sales. Next, he and his business partner decided to expand the business into Amazon, and didn’t know what to expect. They were quite surprised when only 6 months later they had built a business poised to do over a million in sales in less than a year on Amazon, too.

Shawn discusses the pros and cons of Shopify and Amazon as sales channels, and has some great advice for planning for the future of your brand.

Guest Recommended Resources:

Inventory Lab: Inventory management tool

Recommended Reading:

The E-Myth Revisited by Michael E. Gerber

**Get a FREE Audio Book download of this, or any other book of your choice by clicking HERE