Episode Overview

In the fall of 2013, Zach was struggling with keeping his internet marketing business together while dealing with the challenges of demanding clients and the ever changing SEO landscape. Seeking an escape and a way to build some quick cash, Zach discovered Amazon FBA and the power of private labeling. In this episode, Zach discusses his journey from quick cash to long term brand building and beyond:

How and why he made the transition from internet marketing to private labeling.

What attracted him to the private label model.

His initial challenges in getting started on Amazon.

Choosing a mindset and setting expectations - quick cash or long term brand building.

How his goals evolved over time and how the FBA business model can help you obtain long term objectives.

How to scale your business through building a team so that you can focus on your highest level activities.

The difference between "big business" thinking and a "hobby business".

Finding and working in your "zone of genius".

Zach's Recommendations