Episode Overview

Jeff Cohen and his partners founded Seller Labs after creating software to meet thier needs as Amazon sellers. In this episode, Jeff discusses how soliciting feedback and communicating with your customers can strengthen your business.

Jeff describes how a need in their business led to a software development and the creation of Feedback Genius.

How to increase positive feedback while decreasing negative feedback.

How private labelers use the follow up process - untapped opportunities.

Converting positive feedback into positive reviews.

The dangers of over messaging your customers.

How to avoid violating Amazon TOS with messaging

Types of CSS and HTML allowed in Amazon messaging.

How to strengthen customer relationships through messaging.

Jeff's Recommendations