Episode Overview

Dan Brenner, CEO was hired to take a successful private label business to 100 million dollar company and beyond. In this episode, Dan discusses the company vision and how they intent to achieve it.

Dan's journey to private labeling.

How national brands see private label entrepreneurs.

What motivated the company founder decided to hire a CEO.

Goals and objectives required to reach a 100 million dollar brand.

The types of leadership roles needed to achieve their your goals.

Finding the right people for your team - thinking beyond your current needs.

The value of enlisting experts to become brand ambassadors.

The importance of understanding your customers' needs.

Creating an omni-channel strategy with product diversification.

Understanding the right time to diversify and maximizing your primary sales channel.

Setting goals or triggers to help drive and achieve your business vision.

The importance of creating an independant e-commerce site and building personal relationships with customers.

Considerations in entering the retail market - pros and cons.

The biggest mistakes made by private label entrepreneurs.

Playing for the long game - the importance of having a plan to achieve your goals.

Dan's Recommendations