Episode Overview

Joe takes us back to a year ago when he launched his first private label product, selling on Amazon. He discusses in depth the strategy he used to circumvent the most costly and time consuming launch step, and instead catapulted his first product from unknown to best seller in less than a month. This feat alone earned him the title within the private label community of "Master Joe".

Joe’s "launch process" later became one of the most-used and trusted tools in an private label seller’s arsenal, ZonBlast. Joe talks about deciding to turn what was his biggest secret into a publicly available service that has been responsible for launching over 1,000 products. Joe shares the two things that set successful private label sellers apart from those that flounder.

In the past year, Joe has grown his empire to include four brands, and a slew of services for private label entrepreneurs. Joe shares about the difference between picking a product and building a brand. Joe and Kevin discuss building a team, and when and where to look for talent to outsource tasks to. They discuss competition, and what to do when your business faces stiff competition.

Joe and Kevin discuss how they formed ZonSquad with Brian Creager, and go into what ZonSquad is.

The episode ends with Joe giving some advice for private label brand owners: "Be resilient, be adaptable. Write your own destiny. Be aggressive". Some very powerful words to live by.

Joe's Recommendations